Thursday, March 15, 2012

How to Get More Customers into Your Small Business with Custom Neon Signs




Neon signs were first introduced in 1910 that was shown at the Paris Motor Show by a Frenchman named Georges Claude.   It wasn’t until thirteen years later that custom neon signs made their way to the United States, and the rest is history.

Nowadays, one can order their own custom neon sign that will help get your business noticed.  The meaning of the word neon is neos, which is a Greek term meaning, new gas.  Neon lighting was invented obviously after the traditional electric light bulb was invented.  In the beginning of the days of neon, the only color available was red.  When neon technology started to grow, many other colors became available.  Today, there are over 150 different lively colors that can be used for your custom neon sign.

Neon Signs Draw Attention

Even since the beginning of neon signs, they grew in popularity by capturing the imagination of the consumer and businesses.  Nowadays, neon signs are equated to large electronic message boards.  Whether these neon signs announce the name of your company, promote your product, or advise you that the place of business is open, custom neon signs not only are easy to remember, they also get your business noticed.

Once retail establishments found out about the power of neon signs, the trend was born and today one can find at least one neon sign wherever you turn while you are out and about.

Affordable, Re-Usable Advertising

What makes custom neon signs an attractive way for advertising is that they are quite affordable.  The brilliant colors grab peoples attentions” from selling cars to selling beer, custom neon signs has a place in every business to promote what you sell or offer.  The other positive for neon signs is that you can decide on the exact message that you want to get across to your potential and existing customers.

Typically, the custom retail neon sign is one of the more popular ways to display the name of your business in bright, big letters.  Actually, if you the business owner needs more exposure after sundown, it is the best option available for you.  Almost all restaurants, motels, and hotels, that caters to an after-sunset market, and if you need to promote yours, custom neon signs are the way to go to successfully promote your business.

Neon Signs for the Home?

Thanks to some intelligent marketing, custom neon signs have made their way into the personal world from the business world—cartoon characters in the form of neon signs being an instant hit for children.  More samplings for the consumer market of custom neon signs are diner signs, neon clocks, and old neon bar signs are quickly becoming a hit on the private market.

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